At some point, investors will face what I call the "Big Mistake."
It's otherwise known as buying high and selling low. The Big Mistake isn't uncommon. When the market drops, our instinct is to sell now and stop the pain. When the market shoots up, we tell ourselves it's time to buy, buy, buy.
However, our odds of avoiding the Big Mistake go up dramatically when we have an adviser standing between us and a decision we'll regret.
Advisers get us off the emotional roller coaster and remind us of all the reasons why we shouldn't buy high and sell low.
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